Blog
08
May
2013
In Blog
Inbound Marketing
Marketing Automation
Trends / Demographics
Web Strategy
By Marcia K
Thank You Pages in Response to Landing Pages are a Changing
On 08, May 2013 | In Blog, Inbound Marketing, Marketing Automation, Trends / Demographics, Web Strategy | By Marcia K
Montenate is a company (not our client) that we follow as a best practice company, one that is leading the way in inbound marketing. Recently we signed up for a webinar on Trends in Mobile. The webinar thank you page caught our eye because it is representative of a new trend in thank you pages. Instead of a thank you page that looks like a letter, this one takes advantage of a 3 x 1 grid to drive more engagement: How do you get thank you pages like this? Talk to us and we can not only do the coding required but – as part of our content marketing services – we can help you …
6 Steps To Mobile Optimization for B2B Marketers
On 02, May 2013 | In Mobile, Uncategorized | By Marcia K
Often we hear that responsive design and mobile optimization in general is a must do for B2C marketers but unnecessary for B2B marketers. The thinking goes something like this: people buying for business purposes, as opposed to shopping for themselves, mainly search out products and services during work hours, when they have a desktop computer at hand. This is dead wrong. In fact, we are finding that the use of smartphones and tablets is actually changing when people convert. It use to be that most of conversions came in from 9 to 5. Now we find that with 40% of traffic coming from mobile phones, more conversions are happening at 8PM and later. Smartphones have …
The Secret Magazine Lottery
On 30, Apr 2013 | In Designer Marketing 101 | By roberto
If you believe getting published is the only way for clients to find you, may the odds be ever in your favor. Getting published in trade or consumer magazines may not be a lottery but more often than none does happen by chance. Fighting for the attention of Editors and even Editorial Assistants requires a full blown strategy including media relations, months of coordination and pitching how your content caters to the magazine’s audience. One thing to always remember is that magazines don’t exist to feature your projects. Magazines today exist to sell ad space and curate content that is relevant to their audience. And although you believe your project is worthy of the cover …
Influential Moments at The “Under the Influence Summit” at Ad:Tech
How does 4+ hours of straight digital marketing panels, live commercials, and tweeting sound to you? If you feel a cornucopia of emotion, then you are not alone. Earlier this month, I was able to attend the Under the Influence Summit at Ad:Tech SF and with any event, there was just as many memorable moments as there were so-so ones. To end on a good note, let’s briefly break down some disappointments I had with the Under The Influence Summit: 21:4 Ratio of Male Panelists to Female Panelists: This ratio doesn’t even count the moderators who were all male. I can throw out so many different statistics to prove that not having women on a digital marketing …
7 Quick SEO Tips for Designers and Architects
On 16, Apr 2013 | In Designer Marketing 101 | By roberto
Ever wonder why that firm is showing up at the top of the search results for San Francisco Interior Design Firm or San Francisco Architects? Sometimes it’s by chance but more than likely these firms have invested in Search Engine Optimization. Why? Because studies show that content ranked in the top four positions of search engine results take home xx% of traffic. Hiring an interior designer or architect is a considered purchase. With a considered purchase, buyers do extensive research into the firms they want to consider and assemble a short list of brands they believe can meet their needs. Obviously, your portfolio makes a huge difference in getting you onto this “short list”. Less …
The AD100′s Missing Design Element [INFOGRAPHIC]
On 23, Mar 2013 | In Designer Marketing 101 | By roberto
Although being a listee in the AD100 is a highly regarded award, it doesn’t mean that a designer, architect, or firm is truly successful. What the Architectural Digest AD100 recognition doesn’t honor, but what most need to be aware of, is the success of individuals and firms sharing their brand’s aesthetic through an interactive website experience online. Despite a small number of firms pushing the trade to embrace digital content marketing practices, overall many are stuck in flash websites with limited reach and no social media ROI.
When Bad Websites Happen to Good Companies It Can Be Costly
On 22, Mar 2013 | In Blog, Designer Marketing 101, Web Strategy, Website Design | By Marcia K
We’re not in the rescue and recovery business. It only seems like we are. Recently some friends of ours who own a large and important interior design firm got in touch. They were contacting us to let us know about the launch of their new website – something which had been a year (!) in the making. We wanted to be very excited about their brand new website. But our excitement was tempered by the fact that the website fell down in 8 different areas when it came to supporting their business needs: The site runs 100+ pages but since many of the pages end in old-fashioned query strings that start with a question mark, …
2013 Design Bloggers Conference: Big Names, Little Substance
On 07, Mar 2013 | In Designer Marketing 101 | By roberto
Last year a colleague asked me if I was attending Design Bloggers Conference and my first thought was, “why would people fly from all over to hear what we already know, that blogging is a crucial social proof factor in the buyers journey?” Normally I keep up to date with these type of events but 2012 was a major year to say the least. I was preoccupied with getting OpenMarketing off the ground and supporting DIFFA SF. After hearing great feedback from colleagues on how beneficial Designer Marketing 101 has been, attending the 2013 Design Blogger Conference to hear how members of the trade are adapting to the new age of marketing was a must. After …
Are People Who Use Smartphones Also Smarter, Better Looking, With Brighter Breath and Better Sex Lives?
On 04, Mar 2013 | In Blog, Market Research, Mobile | By Marcia K
Well, the answer to that question is yes, probably — kidding and kidding. Now that I have your attention. Here’s how to go about answering this question. Look at this data from the Pew Internet Study: What you’ll see is that 87% of the population uses a phone and 45% uses a smartphone. Divide the numbers presented in each column by 87 and 45 (in each respective column) and then multiple by 100. You are looking for numbers that are below 80 are above 120 – which is a common sense way of looking for skews in the data. Here’s what the data tells us – we think: People who use smart phones are younger, …
Mobile Content Marketing Weekly Round-Up: Samsung & Apple Neck-and-Neck, Does Context Trump Content in Mobile, and More
On 01, Mar 2013 | In Blog, Mobile Content Marketing | By Bill Godwin
Has Apple finally met its match in Samsung? Does this tie in data usage from the latest Samsung device signal that Apple is losing its edge in user experience? Read All About Samsung & Apple’s Battle Not so fast says Mobile Marketer. Context and content should be used together to achieve the best results in targeting consumers on mobile devices. Read More About Context and Content in Mobile Sprint and Telefónica, an international wireless carrier in Europe and South America, join forces to build a multi-national ad network designed to target customers based on personal preferences and will place them into categories such as urban jet setter or sports fanatic. Read More About The Sprint …
