Press

Recent Press

Mashable – April 27, 2012 »
12 Essential Tools for the Content Marketer

Read Write Web – April 02, 2012 »
What Startups Need to Know about Marketing by David Strom

 

 

Older Press

wireless week

 

dr. dobbs journal
Podcast interview on what mobile 2.0 applications are and how to build them »
Interview conducted by Jonathan Erickson Dr. Dobb’s Journal with Marcia Kadanoff then CMO of Mobio, the mobile application maker.

 

cfo journal
Getting the Pricing Right »
Article in CFO Magazine

 

ubiquity
Investment by the Letters »
Interview on Ubiquity, the house publication of the Association of Computing Machinery, the first trade association for computer geeks, founded back in the day (1947)

 

c200
C200 Sponsors Womens’ Conference at Stanford GSB »
Marcia Kadanoff spoke at this conference on how to be a mentor capitalist.

 

 
Making the Move from Bricks to Clicks
»
Featured interview with Marcia Kadanoff, then CMO of Everypath. Part of a guide to new technology distributed to Global 2000 Chief Executives

 

Business 2.0 Magazine
A “workstyle” story »
featuring an interview in Marcia Kadanoff, originally published in the Desktop Icons section of Business 2.0 Magazine

 

American Marketing Association
Online, but not on trial, though privacy issues loom large »
Article featuring Marcia Kadanoff published in Marketing News a publication of the American Marketing Association

 

j. wiley
Advertising on the Internet, 2nd Edition book by Robbin Zeff and Brad Aronson. The authors list one of one of Marcia Kadanoff’s articles» as a “must read” on the ins and outs of running online advertising campaigns

 

northwestern
Does the Internet Belong in your Business Future? »
A policy discussion sponsored by the Northwestern University Library with Marcia Kadanoff. Given the date, nothing if not prescient.

san jose mercury news
Profile of Miller/Kadanoff »
Feature article about Miller/Kadanoff, Direct & Interactive agency co-founded by Marcia Kadanoff. Originally published on the front page of the business section in the San Jose Mercury News

 

direct magazine
Coast-to-coast style standoff – direct marketing agencies »
Direct magazine article about differences in direct marketing campaigns produced by East Coast vs. West Coast agencies. Marcia Kadanoff is quoted extensively

 

business week
Wireless data: still trapped in the ozone »
Business Week cover story profiling Marcia Kadanoff as an early adopter of wireless data

 

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