About

Open Marketing

Open Marketing is the personal site of Marcia Kadanoff, co-author of the Maker City: A practical guide to reinventing our cities.

Maker City is designed to help cities understand the Maker movement and the impact it is having on economic opportunity: ecosystem development, education, advanced manufacturing, workforce development, and real estate.

The book is based on interviews completed with 50 thought leaders and practitioners who work at the forefront of the Maker movement in around 20+ cities including:

  • Brooklyn, New York
  • Chattanooga, Tennessee
  • Chicago, Illinois
  • Cleveland, Ohio
  • Detroit, Michigan
  • Elyria, Ohio
  • Fremont, California
  • Ithaca, New York
  • Kansas City, Missouri
  • Lewisburg, Pennsylvania
  • Los Angeles, California
  • Louisville, Kentucky
  • Macon, Georgia
  • New York, New York
  • Pittsburgh, Pennsylvania
  • Portland, Oregon
  • Providence, Rhode Island
  • Raleigh, North Carolina
  • San Diego, California
  • San Francisco, California
  • Wenatchee, Washington

Additional research was done on the Internet.

The target audiences for this Playbook are leaders/activists in business, education, and nonprofits, as well as city leaders responsible for making policy.

Our goal is to provide practical examples and guidance people can use to strengthen and build the Maker City.