Blog
Content Marketing: Still in the early innings.
On 20, Jul 2012 | In Content Marketing, Marketing Strategy | By Paul Pruneau
Guest Post I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered. Recent research findings from Rebecca Lieb, partner at the Altimeter Group, go even further to document both the value and pain points that organizations are realizing as they navigate through the new challenges that Content Marketing is forcing on them. Altimeter’s research was conducted with 56 content marketing thought leaders on the state of Content Marketing and the impact of social media on their …
Making the case for Customer Loyalty
On 17, Jul 2012 | In Marketing Strategy | By Marcia K
Can a small- or medium-business focus on measuring customer loyalty without breaking the bank. Yes. If your SMB leverages the net promoter score methodology pioneered by Bain & Company and the topic of the book “The Ultimate Question.” In fact, if you are a small- or medium-sized business and don’t focus on customer loyalty, we would venture to say to that you may find yourself behind the eight ball. Why? Because increasingly, sites where your customers congregate online are collecting reviews and making them available. Take Houzz, a popular site that showcases interior designers and architects has started a Yelp-like service, where it asks visitors to its site to rate their experience with trade professionals. …
6 Ways SEO is Like Weight Loss
On 12, Jul 2012 | In SEO (Findability | Search Visibility) | By Marcia K
(Take it from one who knows.) I’ve lost (and regained) the same 30 pounds more times than I can count. Short-term weight loss schemes simply don’t work. So it is with quick-fix SEO tactics, where someone promises you that if you only do x,y, or z your rankings will shoot to the moon in only a few short weeks. Sometimes these tactics work, mostly they don’t, and inevitably, the gods at Google figure this out and adjust their algorithm accordingly, with the result that your ratings plunge down down down. This was underlined by a recent article by Ruth Burr on SEOmoz which stressed that SEO needs to be approached as more of a process …
