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Nice to get recognized for our work
On 29, Nov 2011 | In Branding, Leadership, Website Design | By Marcia K
Source: Jaw Drop Cooler Co Generally, we like to think the work we do for clients performs well and looks great. But great looks are – for us – always secondary to making sure the site performs well in terms of getting found, its conversion value, and optimization, the three things of importance to anyone who cares about generating leads, demand, and knows about inbound marketing. But yes… recognition is always nice. So it was very(!) nice to learn that the website and branding we did for our client Content Rules, the global content experts, was featured as one of the top 50 “jaw dropping” WordPress blogs by Kevin Leary. This was a collaborative effort …
Don’t forget the marketing funnel when creating infographics
On 15, Nov 2011 | In Marketing Strategy | By Marcia K
Source:Marked Lines Today, content marketing is the strategy everyone seems to be talking about, as a low-cost way to re-invigorate business-to-business marketing, drive more leads, and create more engagement. And the poster child for content marketing is – of course – the infographic. For those not in the know, Content Marketing is defined as a strategy where you create and distribute relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. (Source: Junta42.) Notice that last bit – driving profitable customer action. What a lot of people don’t seem to understand or appreciate is that content marketing takes the …
