Blog
Samsung Galaxy Note & maybe the beginning of phablet category
On 29, Dec 2011 | In Gadgets, ROI marketing | By Marcia K
The Return of the Stylus The Samsung Galaxy Note is 5.3 inch phablet with a resolution of 800 x 1280 pixels – which is what people are calling oversized phones that can function as smallish tablets. This is much the same size screen I had when I used a Motorola Envoy but at 2x+ the resolution (480 x 320 pixels). The Motorola Envoy ran the MagicCap operating system and was quite frankly was my all time favorite mobile device. I know, I know this dates me but it irks me that I still don’t have a device as good as the device I used back in the early 90s. The Galaxy Tab is the closest …
Nice to get recognized for our work
On 29, Nov 2011 | In Branding, Leadership, Website Design | By Marcia K
Source: Jaw Drop Cooler Co Generally, we like to think the work we do for clients performs well and looks great. But great looks are – for us – always secondary to making sure the site performs well in terms of getting found, its conversion value, and optimization, the three things of importance to anyone who cares about generating leads, demand, and knows about inbound marketing. But yes… recognition is always nice. So it was very(!) nice to learn that the website and branding we did for our client Content Rules, the global content experts, was featured as one of the top 50 “jaw dropping” WordPress blogs by Kevin Leary. This was a collaborative effort …
Don’t forget the marketing funnel when creating infographics
On 15, Nov 2011 | In Marketing Strategy | By Marcia K
Source:Marked Lines Today, content marketing is the strategy everyone seems to be talking about, as a low-cost way to re-invigorate business-to-business marketing, drive more leads, and create more engagement. And the poster child for content marketing is – of course – the infographic. For those not in the know, Content Marketing is defined as a strategy where you create and distribute relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. (Source: Junta42.) Notice that last bit – driving profitable customer action. What a lot of people don’t seem to understand or appreciate is that content marketing takes the …
Just finished a neat-o-cool little site
On 16, Aug 2011 | In Agency | By Marcia K
For a company coming out of stealth mode called Suddenly Social. True disclosure: this is my husband’s start up … but I don’t much like working with Rich (love living with him though – so it’s not all bad!) so he had to really sell me hard on doing this for him and his fledgling company. I tilted up this site very fast using a WordPress framework called Genesis from StudioPress the folks behind CopyBlogger. It’s not the first time I used Genesis but it is the first time I used it for an external site as opposed to an extranet. PROS The client can keep the site updated using the WordPress Dashboard and only …
15
Jul
2011
In Articles
How To
SEO (Findability | Search Visibility)
Web Strategy
Website Design
By Marcia K
Quick and Dirty Guide to Evaluating Web Creative
On 15, Jul 2011 | In Articles, How To, SEO (Findability | Search Visibility), Web Strategy, Website Design | By Marcia K
Source: Quick & Dirty Records A lot of people don’t know how to evaluate web creative, so here’s a quick and dirty guide. Before You Begin First of all, go back and read the creative brief with a highlighter. Highlight the communication objectives and what the brand is all about. Put the highlighted portion of the brief to the right of your computer (assuming you are right handed). Now look at the comp. Comp stands for “comprehensive” – meaning all the copy and artwork is supposed to be in the right place in the layout … but not necessarily all the copy and artwork will be final. In fact, with a web design at the …
Brand spanking new site
On 17, Jun 2011 | In Agency | By Marcia K
Source Augusta Supple Courtesy of Paul Jarvis at Two Thirty Design this is running on Jarvis WP … a product I’ve been meaning to try for ages on behalf of my clients. This is a semi-custom offering unlike the custom website builds Paul is (perhaps) best known for. Unfortunately, like most of us Paul is jammed right now and so he is not taking an new Jarvis WP work October. Very cost effective option. Oh, yes. I’m traveling right now. So please excuse the dust. Links http://www.jarviswp.com http://www.twothirty.com
What I’ve been up to lately
On 01, Feb 2011 | In Agency | By Marcia K
Source: Current TV Launching a new brand for my colleague Val Swisher over at Oak Hill Corporation. Val creates all sorts of content for technical companies such as EMC, Cisco, Paypal, VMware, and Whirlpool, among others. Her firm focuses on the stuff others seem to have forgotten: lowly tech docs, training curriculum and its delivery, and marketing collateral, particularly data sheets and white papers but more recently success-story videos and the like. More recently her company crafted a relationship with acrolinx, maker of the acrolinx IQ suite of software and in that capacity I helped positioned them as the global content experts. Today we are introducing their new website and a new practice area for …
