Profile of Miller/Kadanoff

GO WEST. BE SMALL. THINK BIG Bay area ad agencies, not Madison Avenue, lead the way in creativity If you think Madison Avenue when you think advertising, it’s time to think again. Although New York – as the business capital of the world – still generates most of the commercial pitches we see and hear, the creative leadership of the ad industry has moved to the West Coast, particularly the Bay Area. The critical reason behind this shift is the eagerness of Bay Area agencies to take chances with their advertising – which is what younger and smaller advertisers want. Such a culture lets designers and copywriters flex their creative muscles and produce product pitches …