Why everyone is interested in mobile as a marketing platform

It’s the end of Advertising Week in New York, an annual comfest where the industry gets together to make themselves feel better— or worse— about what is happening in the industry. Research presented by media agency OMD and Yahoo! and published in AdAge (the magazine, not the event)* revealed that U.S. consumers spend on average 9.5 hours with media every day, with overlapping TV watching, reading, radio, music and portable device listening and Web surfing becoming increasingly prevalent. The study doesn’t provide the details we crave here at Mobio. Typically, the data we like to see provides a break down by age and also shows substitution effects, where as internet viewing or gaming goes up, …