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Social networking is not just for kids
On 23, Aug 2006 | In Social Media | By Marcia K
Eons.com takes MySpace-style social networking to the Boomers and Matures crowds. The social networking site from the founder of Monster.com even includes a death alert, so members know when online buds have kicked the meatspace bucket. The site boasts all the functionality of kids’ networking sites, including the chance to blog, join groups and meet people. So what’s Eons got that MySpace doesn’t? A Longevity Calculator, obit alerts, a group dedicated to Walking and a daily jigsaw puzzle to keep mature brains booking. Take that, Tila Tequila! Eons says life begins at 50 and claims that 22% of its new members are between 60 and 70 years old (Eons.com 8.06). Implications Social networking can mean …
Theodore Levitt died last month
On 03, Aug 2006 | In Uncategorized | By Marcia K
He died over July 4th weekend and I’m embarrassed to admit I missed his passing. Why should you care? Well he invented modern marketing is all. He’s was 81 years old and a professor at the Harvard Business School. His most famous quote – and the one that resonated with me – is this one: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” The idea is that marketing is responsible for taking products and positioning them so they fill needs in the market place. A great roundup of his thinking and influence is available here
