Blog
Bloggers on Web Analytics and ROI
On 28, Mar 2006 | In ROI marketing, Uncategorized | By Marcia K
It always annoys me no end, the online world claims analytics and ROI as if the concepts were invented for online world alone. In point of fact, analytics and ROI for marketing purposes were invented “back in the day” by direct marketers like myself and can be applied online and offline. The popularity of online analytics has led many C-level executives to expect the same level of analytics to be available for campaigns fielded offline. Here in lies the rub. It’s almost impossible to deliver real-time analytics to campaigns fielded offline. Unless you think through the analytics around the backend of your campaign in depth from the get go and are prepared to innovate here …
Bloggers on Web Analytics and ROI
On 28, Mar 2006 | In ROI marketing, Uncategorized | By Marcia K
It always annoys me no end, the online world claims analytics and ROI as if the concepts were invented for online world alone. In point of fact, analytics and ROI for marketing purposes were invented “back in the day” by direct marketers like myself and can be applied online and offline. The popularity of online analytics has led many C-level executives to expect the same level of analytics to be available for campaigns fielded offline. Here in lies the rub. It’s almost impossible to deliver real-time analytics to campaigns fielded offline. Unless you think through the analytics around the backend of your campaign in depth from the get go and are prepared to innovate here …
Innovation by the masses
On 27, Mar 2006 | In innovation, Uncategorized | By Marcia K
Frank Moss, newly appointed head of the MIT Media Lab, says the future of innovation will rest in the hands of the individual rather than the lab. “We will undergo another revolution when we give 100 million kids a smart cell phone or a low-cost laptop, and bootstrap the way they learn outside of school. We think of games as a way to kill time, but in the future I think it will be a major vehicle for learning. Creative expression is another area. No longer will just a few write or create music. We will see 100 million people creating the content and art shared among them. Easy-to-use programs allow kids to compose everything …
The future according to Web 2.0
On 23, Mar 2006 | In Uncategorized | By Marcia K
Blogger Paul Beaulieu (monkeys.slapjack.com) who works as a senior Internet strategy consultant for IBM in his offline hours, says as the Social Web (also referred to as Web 2.0) takes hold, the Web itself will break free of the browser and become a more integral part of our daily experience, in the same way instant messaging and e-mail have over the past ten years. Beaulieu says while there’s some degree of “irrational exuberance” occurring at the moment, with big players spending hundreds of millions to snap up social networking spaces, some of the enthusiasm is well-founded. Here are Beaulieu’s predictions on how Web 2.0 will exert a profound influence on how we work and play: …
SEO guide for bloggers
On 21, Mar 2006 | In SEO (Findability | Search Visibility) | By Marcia K
I’m loyal to a fault and have always used Web Mama for my organic search and search-engine optimization needs. That said, I recently stumbled across this excellent guide on how to optimize your weblog to make the most of your search engine opportunity: SEO for bloggers Highly recommended.
Direct Marketing
On 17, Mar 2006 | In Links | By Marcia K
DM News News weekly for the direct marketing industry Direct Bimonthly magazine for direct marketing intelligence Inside Direct Mail Inside Direct Mail includes “Who’s Mailing What” for competitive intelligence The DMA Membership organization for professional direct marketers
CMO
On 17, Mar 2006 | In Links | By Marcia K
What Marketing Wants the CEO To Know White paper developed by the AMA and available through CRM Peer Publishing. CMO Magazine New magazine for CMOs that positions itself as “The Resource for Marketing Executives” CMO Council Membership organization for CMOs in the technology and communications industries
CRM
On 17, Mar 2006 | In Links | By Marcia K
CRM Guru Portal with advice from a board of experts The Customer Management Community UK site with articles you can’t find elsewhere IT Toolbox Listing of links of interest to IT people as well as business decision makers CRM Today Yet another CRM portal CRM Daily Newsfactor Round up of press releases (excuse me – news) Destination CRM Companion site to CRM Magazine, with a greater focus on call centers and customer experience management than some of the above-mentioned sites
Marketing Analytics
On 17, Mar 2006 | In Links | By Marcia K
Where is Marketing Measurement Headed? White Paper by Jim Nail of the Forrester Group, January 2005 Untangling options for customer analytics Brief article from Forrester Research that talks about the various types of vendor offerings in the analytics space.
Best practice companies
On 17, Mar 2006 | In Links | By Marcia K
Test and Learn at IBM Article from Fast Company, March 2005 that discusses how IBM is using test-and-learn as a strategy to explore potential new markets GE gets serious about marketing Thanks to the “Immelt Revolution”; new CEO Jeff Immelt is “turning GE’s culture upside down, demanding far more risk and innovation”
