Blog
Managers: get out of the house
On 22, Jul 2003 | In Uncategorized | By Marcia K
In a Ubiquity interview on the occasion of his new book “What’s the Big Idea: Creating and Capitalizing on the best Management Thinking” (Harvard Business School Press, coauthored with Thomas H. Davenport), management consultant and researcher Laurence Prusak gives managers their marching orders if they hope to keep current. What does he think they should do? “Oh, I’d read all the time, and go out there—go to conferences, go to meetings, talk to people, join consortia, and do things that aren’t in your own domain. Don’t talk to yourself. Don’t talk to just your peers. Get out. It’s astounding to me how little communication there is between the functions and departments in organizations. If you …
Know this virtual marketing library
On 07, Jul 2003 | In Uncategorized | By Marcia K
http://www.knowthis.com/
Demand innovation
On 05, Jul 2003 | In Uncategorized | By Marcia K
Mercer Consulting’s site – http://www.demandinnovation.com
Economic data
On 02, Jul 2003 | In Uncategorized | By Marcia K
http://www.swcollege.com/bef/econlinks/ed_collections_and_indexes.html
Homing in on your best customer
On 01, Jul 2003 | In Uncategorized | By Marcia K
Everyone says that customers are at the center of their business, but few mean it, and fewer still act as if they mean it, say authors Larry Selden and Geoffrey Colvin. Companies that do—like Dell Computers and the Royal Bank of Canada—are perennial winners, though they find that not all customers are created equal. These savvy companies calculate what they earn or lose from their customers and learn that, typically, the best 20% of customers generate 150% of the company’s total economic profit, while the worst 20% can lose 75% of the profits. To boost profitability, these companies retain and grow their most profitable customers and fix, close or sell the others. They’re typically organized …
Customer Equity in depth
On 01, Jul 2003 | In Uncategorized | By Marcia K
http://www.customerequity.com/ce/indepth.html
