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Open Marketing

Marcia Kadanoff · Marketing Strategy + Execution for Tangible Results

Wednesday, May 6, 2015

2015 City Innovate Summit

CiSimage2

Changing the World One City at a Time I’m working pro bono as the CMO to the City Innovation Foundation. The foundation’s flagship event is the City Innovate Summit, being held in San Francisco on June 17-18.  You can register as my guest by following this link. This conference brings together the top cities, mayors, technologists, and change makers in practical conversations with how the city as a platform can be improved, made sustainable, made just. WHAT IS CITY INNOVATION SUMMIT? The definitive conference on the smart city 2.0, June 17th to 18th at Marriott Marquis, San Francisco Brought to you by the CET/Berkeley, San Francisco Mayor’s Office, Institute for the Future, Microsoft, MIT Media Lab, Frog Design, TUMML, SFMTA, Code for America The official SF …Read More

Interim CMO Work for Kampyle

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Last year, I spent 4 months working as Kampyle’s Interim CMO on a virtual basis.  Kampyle is based in Israel and is the first place to put little orange buttons that say “Give Feedback” on top of websites, thus originating the customer satisfaction category. Ori Soen, Kampyle’s new CEO, came to me with a request to help Kampyle reposition itself and turn its website/social media presence into a lead generating machine. To do this, we moved from a site that looked pretty but didn’t generate demand and leads to one that met best practices in inbound marketing/lead generation. Here’s the before.  Looks pretty but there was no lead capture mechanism and the majority of pages were provided as downloadable PDFs.  To optimize findability in …Read More

Wednesday, November 26, 2014

Happy Holidays

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This holiday season we are getting ready for a new family member to join us in the form of … wait for it … a puppy. Her name is Celeste and she is a West Highland White Terrier.  My business partner – long ago – had Westies that came to the agency daily.  My mother also had 2 Westies.  So my husband and I are familiar with the breed and love the fact that these are small dogs with big dog personalities. 

Monday, September 29, 2014

SF Camerawork Auction – coming up on November 1 – doors open at 11 with bidding starting at 1

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For those of you who don’t know, I’m on the board of directors of SF Camerawork. SF Camerawork is the oldest non-profit gallery in San Francisco, located in the mid-market area. Our annual auction is the biggest fund raising event of the year. Tickets are $20 in advance ($30 at the door) and available for sale here: https://www.eventbrite.com/e/2014-sf-camerawork-auction-tickets-12531565249 This is a great opportunity to check out what it feels like to participate in a real art auction, check out the works on offer, and maybe pick something up for your own collection at a great price. Check out the catalog here Really appreciate your support!  

Friday, May 16, 2014

Working with an interesting new company – Myallies

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Photo from Wikihow: Get a Man to Ask for Directions Currently located at myalli.es (I know, I know) the company will shortly relocate to myallies.co The problem we solve is that women don’t like to ask for help. Numerous studies show that by not asking for help, women disadvantage themselves in their careers and in the outcomes of their startup endeavors. The problem is writ large by what I’ve dubbed “bromicide” behavior – brothers in technology acting badly. Relevant examples include: Sexism and Intimidation at Github Tech Crunch Disrupt Changing the Women in Tech Conversation Myallies.co is the serious business network for women in corporate and startup organizations, including executives, entrepreneurs, and coders. Unlike other business networks, myallies.co provides a …Read More

Wednesday, March 19, 2014

How to evaluate next generation marketing automation solutions

inquiring-minds

I recently left Bislr (now called Autopilot HQ), where I served as CMO. Inquiring minds are asking me what to look for in a “modern” marketing automation solution, now that I can be objective post Bislr. According to Gleanster (September 2013), the respected marketing research firm, there are 10 things to consider when evaluating next-generation marketing automation solutions. They include: 1. Focus on Getting Good Data from the Get Go The single best way to do this is by taking information provided by the prospect and matching it up – in real-time – to intelligence data. What to look for: A marketing automation provider that matches up your intelligence data to multiple sources in real time. 2. Ease of Use …Read More

Monday, March 10, 2014

Off Topic: Olivia the Wonder Kitten turns 1!

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Here’s a video of her at around 4 months playing with her (actually my) iPad on You Tube.

Wednesday, February 26, 2014

Why You (Still) Need An SEO Strategy (And What to Do About It)

SEO Strategy in Context

Now that 100% of content from Google comes in as “referrer not provided” some people I talk to seem to think that an SEO strategy is no longer needed. Say it isn’t so! Today a SEO strategy looks a lot like a content strategy … and yes … you need one desperately. Why? Because unless your company has been operating under a rock, it is likely that you have a lot of content on your site – but most of it isn’t particularly findable by prospects or customers. (While prospects are your primary target for search, customers serve as advocates). An SEO / Content strategy will: Set up your content for maximum find ability in search engines Prioritize your content …Read More

Wednesday, December 18, 2013

Prediction 2014 #9 and #10

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Part 5 of our 5-Part Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #9 – The end of cookies as we know them “The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people’s online movements, serve targeted advertising and amass valuable user profiles.” Source: Wall Street Journal, October, 28 2013 We agree. We believe that a new unique identifier will come to the fore in 2014 to replace the outdated cookie. Cookies do a poor job at tracking people’s propensity to use multiple devices to access content. Also, cookies work poorly – if at all – on mobile devices. The new method …Read More

Thursday, December 5, 2013

Predicting 2014 #7 and #8

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Part 4 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #7 – CMO Dashboards Get Real 2014 is the year that many marketing leaders decide that a CMO Dashboard is not a nice to have but essential. Collaboration with IT to pull together a dashboard for the CMO will fail, largely because marketing departments today tend to run on SaaS-based software. The future of CMO dashboards belong not to standalone vendors but to vendors who have architected their platforms as open systems, with connectivity hooks into other systems. One CMO we talked to said it this way: “my goal is to never be forced to login to Google Analytics again. Instead, …Read More